Definition: “Marketing is the process of convincing  potential customers why they should choose your product or service over your competitors.”

This implies three things :

  • That you know your product or service and knowing that you deliver prime quality
  • That at least you have an insight of your competitors
  • That you are able to reach your potential customers and bring your message across

The above will assist you in defining your “unique selling point”.

Having assisted many companies over the years we are able to assist.

Feel free to Contact me if you need any help.

Good marketeers see consumers as complete human beings with all the dimensions real people have. Jonah Sachs

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